By the way! Having a website can offer various benefits for your business. Here are reasons to have a website
A well-designed and informative website can enhance the business credibility and professionalism. It serves as a digital business card that potential clients, employers, or collaborators can reference
– Establishing an online presence is crucial in the digital age. A website serves as your virtual storefront, allowing people to find you on the internet and learn more about your offerings.
– A powerful marketing tool. Your business can provide detailed information, high-quality images, and even allow for online expanding our customer base. We can showcase the services and use various online marketing strategies such as SEO, social media integration, and email campaigns to promote your brand.
– A website allows you to communicate directly with your audience. We can provide contact information, offer customer support, and even integrate features like contact forms for efficient communication or call to actions.
– Track Reviews, Analytics and Insights:
– Websites often come with analytics tools that allow you to track user behavior, preferences, and other valuable data. This information can be used to refine our strategies, improve user experience, and make data-driven decisions.
Website Planning Outline
Fire up your notebook or a Google Doc to work on key elements:
List site pages / menu items
What pages do you envision for your site, and how will they be reflected in site menus?
Clarify Calls to Action (CTAs)
What specific action would you like visitors to take when they are at your website? Here are some examples of CTAs:
• Click an “Add to Cart” button
• Fill out a contact form for more information
• Enter their name and email address to join your email list
• Register for an event or book an appointment
Outline, inventory and draft content
Draft an outline of the content you want at your site, then review content that you already have that fits within your outline. Draft content to fill the gaps, or hire someone to write that content.
Plan and develop images and design assets
Outline the images you’ll have at your site: products, your space, staff, events, etc. Create a Google folder to organize your images.
Audience Definition
Outline your target audience(s), with details about their characteristics.
This analysis may overlap with your marketing plan, if you have started one.
Website Accessibility Checklist
Here’s a good starting point and a few resources to help you maximize your site’s accessibility.
- Include header tags (H1, H2 and H3) in your content.
• Headers should be in a sequentially descending order.
• Each page should have only one H1 tag.
- Provide alt text for images (including your logo) at your site. Alt text is a simple description of what appears in an image, primarily for people with a visual impairment.
• Alt text is not needed for purely decorative images such as textural backgrounds, or if a caption says the same thing.
- Link text should make sense when read out of context; i.e. “sign up” instead of “click here.”
- Users should be able to navigate through each element of the webpage by using the tab button.
- Background and text or foreground colors should have a sufficient contrast ratio.
- Label form fields appropriately.
- Make sure the site is mobile-friendly.
A custom-designed website offers numerous benefits for a small business, enhancing its online presence and driving growth. A custom-designed website allows a small business to establish a unique brand identity. Unlike template-based sites, a custom website is tailored to reflect the company’s brand, including its colors, logos, and overall aesthetic. Custom websites are built with the user experience (UX) in mind. Designers and developers can create a site architecture that suits the specific needs of the business’s target audience. As a small business grows, its website needs may change. A custom-designed website is scalable and can be easily updated to add new features, pages, or functionalities. Custom websites are optimized for performance from the ground up. Developers can write clean, efficient code and implement best practices to ensure quick loading and smooth functionality. A custom website allows for more effective SEO implementation. Developers can optimize the site’s structure, metadata, and content to align with search engine algorithms. Custom websites can be built with solid security measures that cater to the business’s particular needs. This includes secure coding practices, regular updates, and the integration of advanced security features to protect sensitive data. A custom-designed website can seamlessly integrate with various business tools and third-party services such as CRM systems, payment gateways, and marketing automation platforms.