Website Development

Piranha Network have been designing and building WordPress websites soon after the platform was launched in 2001. Piranha network are experts in the design, development and support of WordPress websites

WordPress currently powers almost 40% of all websites in the world .

Piranha experts specializes in creating visually appealing and SEO-optimized websites that rank high on search engines. Our websites are responsive, scalable, and designed for success, designed to not only attract visitors but also convert them into loyal customers.

From keyword research to on-page optimization, our SEO optimization is designed for functionality and to attract qualified leads to your business.

Web Inclusion

  • Support services ensure your website remains secure, up-to-date, and optimized for peak performance. From security updates to content refreshes, we take care of everything.
  • + Web integrations: Managing leads, tracking customer interactions, analyzing data, managing operations, Point of Sale, CRM integrations, CMS, booking systems, appointment schedulers, or any other integration that meets your business operation.

The Website Development Process

There are many different steps in the development of a website. From research, gathering initial information, the design and build of the web site, through to marketing and maintenance to keep the website up to date and current.

Quality web design is much more than just the building of a website. Having a step-by-step approach allows us to fully understand our clients’ requirements, their products/services, and audiences, and helps us identify how best to proceed in order to develop a successful online presence.

  1. Initial consultation: The Discover phase of the web development process is all about information-gathering. This step is important because it allows us to understand more about the client’s business and industry, their target market, and customers, and most importantly the goal/aim for the website.
  2. The planning phase of website development includes 3 basic tasks:
  1. Review of SEO Strategy
  • Client consultation on search terms for their business/industry
  • Research and review keyword volumes
  • Creation of a spreadsheet of keywords/key phrases
  • Audit of existing content for SEO focus
  • Production of a list of SEO content short-fall
  • Map keywords/key phrases to existing or required content
  1. Create the Website Sitemap
    A sitemap is essential to outline the structure of the pages that will comprise a client’s new website. The site map allows us to build the design around the most important pages, plan the website navigation more efficiently and get an overall idea of the content that still needs to be produced or supplied, including written copy, images, graphics, infographics, and videos etc.
  1. Content Review & Development
    The final part of the website planning process includes an in-depth review of the website content and is the final audit of existing content (for clients with an existing website). Our clients sometimes choose to supply their own content, which we review to ensure it is fit for purpose and advise on adjustments were applicable. Deadlines are put in place for content completion for all parties, to ensure we are not missing any vital elements which could delay progress at a key phase in the development process. In the Develop step, we get into the actual build of the website, translating the design to code and adding all the functionality of the website. This stage is usually the lengthiest but carrying out the earlier steps diligently helps make the development a lot more efficient.

Happy new website: It’s time to launch!

  1. The final step of the website development is the ongoing website support. This is important for the long-term health and success of a website.

Piranha’s Website Support Packages vary widely in terms of scope and cost. Piranha provides bespoke packages structured to meet the client’s requirements and budget. Packages include a wide range of hosting, maintenance, security, continued development, and digital marketing services all scaled to meet a website’s technical requirements, business aspirations and marketing budget.

On a basic entry level, we recommend the following necessary actions. These should be considered to keep the site running smoothly and relevant:

  • Regular updates (continued development – adding new content or updating existing content)
  • Plugin updates (security applicable)
  • Standard back-up (offered with all hosting package)
  • SEO (search engine optimisation) at least minimum entry level, scalable to meet your business ambitions and budget
  • Analytics tracking and reporting (included as part of SEO packages but can be offered on its own)
  • Suitable level of hosting and security (SSL certification) for your site. We make recommendations based on the requirements of each website
  • Advanced security package and back-ups

In addition to the website’s technical requirements, we aim to structure a client’s support package on their long-term strategy for the site. To edit, update, and promote the website is crucial and a website should never really be finished if it is to stay relevant and of interest to a company’s audiences and the search engines.

+ SEO:

Includes website audit and analysis.

Do you ever wonder if your website is as good as it could be? Would you like to know how the major search engines view your website?

Our website audits ensure that your website aligns with the latest SEO best practices and provides an optimal user experience. Regular assessments help identify and rectify potential issues, including consulting and ways to improve your performance.

  • The audit highlights areas of improvement – these can then be implemented, improving your likelihood of increased site visibility and conversions.
  • The audit identifies fundamental and urgent problems that need addressing. You can then make the decision if your current providers are right for the job.
  • The audit indicates no SEO work has been carried out. We can then show you what could be achieved by implementing a digital strategy.
ON-PAGE SEO

On-Page SEO starts at having an SSL certificate, high performance hosting, Proper Image Optimization and Compression, Clean and Proper Website Code, Content (one of the most important), Proper Page Meta Titles, Description, Keywords and Blog Articles with the right keywords.

This will boost your ON-Page SEO and provide a better position in search engines.

Having just “HOME” or “Example.com” in your Title is not going to get your website anywhere in search engines.

We make sure your website has the proper keywords, this way when customers/clients search for your type of service your website will contain those keywords the right amount of times, adding the same keyword to many times can hurt you, so we make sure your website has the correct density.